Press Release
Appoints Former Formula One Technical Leader
XEVI PUJOLAR

Senior Strategic Motorsport Advisor

After 23 years working alongside Fernando Alonso, Juan Pablo Montoya, Mark Webber, Pastor Maldonado and Max Verstappen — at Jaguar, Williams, Toro Rosso, Sauber and beyond — Xevi Pujolar joins Formula Africa™ to help shape the future of motorsport talent, education and innovation across Africa.

A Pan-African Motorsport & Talent Development Platform — Discovering, Developing and Driving the Next Generation Through Education, STEM and Formula One Leadership experience.

With Africa. By Africa. For Africa.

The Appointment
Xevi Pujolar — 23 Years at the Pinnacle of F1

Xevi Pujolar brings more than 23 years of Formula One experience, having held senior engineering and technical leadership roles across six teams. His appointment reflects Formula Africa™'s commitment to bringing world-class expertise together with African ambition.

1
Jaguar Racing

Race engineering foundations at the sport's pinnacle.

2
Williams Racing

Engineering alongside Juan Pablo Montoya & Mark Webber.

3
Scuderia Toro Rosso

Worked alongside a young Max Verstappen.

4
Sauber / Alfa Romeo

Head of Track Engineering. Elevated midfield technical operations.

5
Audi F1 Programme

Strategic technical leadership in one of motorsport's most anticipated new manufacturer entries.

6
Formula Africa™

Senior Strategic Motorsport Advisor. A new chapter. The most meaningful mission yet.

Xevi has worked with several top teams & drivers
  • Fernando Alonso — Two-time World Champion (early karting)
  • Juan Pablo Montoya — F1 & IndyCar icon
  • Ralf Schumacher — Williams Racing
  • Mark Webber — Red Bull Racing stalwart
  • Pastor Maldonado — Spanish Grand Prix winner
  • Max Verstappen — Four-time World Champion
Xevi remains a key connector to the top of global Motorsport, now supporting Team Formula Africa
In His Own Words

"Throughout my career I have had the privilege of working with outstanding teams, engineers and drivers at the highest level of motorsport. What attracted me to Formula Africa™ is its long-term vision and its commitment to creating opportunities through education, engineering, technology and motorsport. Talent exists everywhere. By sharing knowledge and building meaningful pathways, we can help more young people realise their potential."

— Xevi Pujolar, Senior Strategic Motorsport Advisor, Formula Africa™

FROM FORMULA 1 TO FORMULA AFRICA™

Launch Film

Introducing Formula Africa™ and Xevi Pujolar

Career Journey

23 Years at the pinnacle of Formula One

In Conversation

Xevi shares his vision for the future of African motorsport

Experience the journey through three short films.

About Formula Africa™
A Pan-African Platform Built for Generations

Formula Africa™ is being developed as a long-term platform connecting motorsport with education, STEM, engineering, technology, media, culture, live events, leadership and future skills — supporting the development of engineers, technicians, strategists, innovators, entrepreneurs, content creators, broadcasters, event professionals and future industry leaders alongside sporting talent.

With Africa

Built in partnership with African nations, institutions and communities — not imposed from outside.

By Africa

Centred on African talent, African leadership and African ambition at every level.

For Africa

Every programme, partnership and pathway exists to serve the long-term future of Africa's young people.

Opportunity at Full Speed

Sport for impact. Racing as a vehicle for transformation, education and global access.

The platform is being developed with input from experienced leaders across each discipline and through collaboration with universities, educational institutions, industry experts and strategic partners in Africa and internationally. Formula Africa™ intends to build constructive relationships with recognised sporting institutions and governing bodies, aligning where appropriate with the best-practice frameworks promoted by organisations such as the FIA and SIGA.

Rollout & Vision
A Phased Pan-African Implementation
2026 Launch

Formula Africa™ intends to commence a Pan-African programme of live activations during Q4 2026, bringing together motorsport, education, STEM, engineering, technology, culture and community engagement.

12–18 Month Expansion

The initial programme is expected to expand across approximately six to eight African nations, combining flagship live activations with the progressive development of permanent infrastructure, educational programmes and long-term regional partnerships.

Long-Term Ambition

To establish a connected network of sustainable motorsport ecosystems across Africa — where live activations act as catalysts for lasting investment in education, engineering, technology, talent development, media, innovation and community impact.

Founder's Statement

"Formula Africa™ is founded on the belief that world-class opportunity should be more accessible. Xevi's appointment represents an important step in that journey and reflects a shared commitment to collaboration, excellence and long-term impact. We have frequently been told that this vision is ambitious. We agree. The difference is that we are building it through strategic partnerships, experienced leadership and long-term collaboration. Progress is accelerating, and today's announcement marks the first public milestone in what we believe will become one of the continent's most significant motorsport and future skills initiatives."

— Julia Green, CEO & Founder, Formula Africa™

Today's announcement is a major strategic milestone — one of several planned over the next three months — that will demonstrate the sustainable foundation being built for this Pan-African motorsport ecosystem. Formula Africa™ is intended to evolve through collaboration with institutions, governance, educational bodies, industry, sporting organisations, commercial partners, investors and communities.

Because talent is universal. Opportunity should be too.

FORMULA AFRICA™
Discover. Develop. Drive.

The World's First Pan-African Motorsport Talent Development Platform

Partnership & Investment Enquiries
  • Governments & national institutions
  • Brands & corporate partners
  • Investors & foundations
  • Media & technology organisations
Media & Press Enquiries

For media accreditation, interview requests with Xevi Pujolar or Julia Green, and press materials:

info@formulaafrica.com

Opportunity at Full Speed. Sport for Impact.
With Africa. By Africa. For Africa.

Media EnquiriesPartnershipSwww.formulaafrica.com

FORMULA AFRICA™ is a multi engine vehicle for impact through education, STEM, sport, wellbeing, events, community, culture, media and digital and real estate infrastructure across Africa.

Julia Green